Want to Learn More about the Automotive Industry
As a marketing major, I’m constantly studying the advertising strategies of different companies. It’s always interesting to see the techniques some companies use to market their products to consumers. Now, I have to do a study on the auto industry. I have to choose 3 automotive manufacturers, and conduct a study comparing the marketing campaigns of each.
To start, I’m going to be collecting automotive advertisements from car magazines, newspapers, television, radio, and the internet. I’ll then be breaking these ads down into their most basic form to analyze the approach each car manufacturer takes.
I’ll then try to determine how effective each automotive company is at marketing their products. One way I’ll do this is to browse research detailing the strongest brands in the world. Since the strength of a brand is directly related to the success of its marketing strategy, I can uncover which automotive manufacturer has the most effective advertisements.
I still have a lot of work left before I come close to finishing this study. In all honesty, it will probably take a couple of months to get this research paper exactly the way I want it. That means a lot of late nights sitting at the keyboard trying to sort through all of this information. Sounds like fun, right?
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